Generating great headlines and including statistics makes a strong press release, but it will all be worthless if you don’t focus on SEO. This is because more than half of the U.S. list their main press source as the internet. With this thought, use appropriate keywords in your writing. This improves the probability of people finding your press release and can help build your site’s online ranking.
Having a very good headline and injecting quotes can make a press release terrific, but this will be for naught if you fail to include SEO techniques. After all, over 50 % of Americans search online as their main news source. This means your press release should integrate appropriate keywords without seeming forced. Not only will this help people find your press release quicker, it will build upon your site’s search engine ranking.
When you’re posting an essay or term paper in school, it is okay to have a attractive lead in and build up to your point. This is definitely not the case in press releases. You’ll want to immediately get to the point. Reporters are busy people, and you want to quickly get their attention. If you fail in this endeavor, your press release may just end up published as-is and have no media follow-up whatsoever.
Again, reporters are busy people. This means they may not be likely to sit down and read an endlessly long press release. Always keep your press releases inside a page when possible. This will improve the likelihood of reporters paying attention and also force you to concentrate on only the main points of your announcement. I am not saying, though, that you can’t include links and information on where to learn more.