Video Marketing Blunders That Are Destroying Your Revenue
Allowing Videos Drag On
Making Videos Very Long
This concept won’t apply to every situation, but for most online videos, length should be kept down between 60 and 90 seconds. After all, 20% of people exit a video within 10 seconds if it doesn’t swiftly engage them. Adding a lot of time to this only increases the chances they will look away.
Concentrating Too Much on the Purchase
The main goal of video marketing is to bring in new business, but it is crucial to not make this so obvious. People are not going to be attracted to videos that equate to nothing more than several minutes of an advertisement. They want valuable content.
Instead of making a long ad, find ways to insert the product into useful content. Explain an amazing recipe while exhibiting the use of branded pottery. Take a lesson from Google Earth, who made an ad which simply showed how their product brought a family back together. In reality, find a way to advertise without directly advertising.
Upload Across Platforms
While YouTube might be the industry giant for online videos, it does not hold a monopoly. You can upload to Dailymotion, Vimeo and even Facebook. Uploading to several platforms increases backlinks to the main site and enhances the likelihood a video will get seen. And ultimately, this is the real goal, right?
Online video is certainly one of the most valuable content marketing tools out there. This only remains true, though, if you work with the tool appropriately. The good thing is, half of this battle is just evading mistakes like the aforementioned.